Google AdSense Optimization Specialists at Sidney Australia tells us how to maximize revenue potential using AdSense.

Important points:

Doing an analysis of how your users use your information is absolutely essential

Integrate your ads with your content

Do not hide your Google ads.

Using your website to bring traffic to your front street store.

Did you know that paying for  website design and development, while ignoring the importance of Search engine Optimization (SEO)  is just like putting your money in the trash can? this is no exageration. If you are planning on launching your online business website, you should consider the following facts, it might save you lots of money.

Geo targeting your Search Engine Optimization strategies.

Search engine optimization (SEO) is the process of improving the search results, volume and quality of traffic to a website from search engines like Google and Yahoo, via “natural” (“organic” or “algorithmic”) search results.

Geo-Targeted  SEO implies  that a special effort will be put to bring your website within the first Local results in Google and Yahoo search engines for example. If you have a front street store, Geo-Targeting is quite an important strategy for you and your business. In essence, the higher a site appears in the search results list, is expected that the more visitors it will receive from the search engine.

There’s plenty of ways to do online business without a website, but if you want to be able to Increase Your Revenue Potential, (ROI), if you want to be found and be competitive, then you need to have a website. You see, the sooner you fully understand that even though your online store is a virtual store, it’s still, a real business all the way. This fact is so apparently clear and simple, but it is often overlooked and underestimated by prospective website owners. The apparent “virtual” aspect of an online business might be part of the reason, but owning an online store it’s truly not that different from managing a street store. The sooner this apparently obvious fact sinks in, the easier it’ll be for you to understand how to profit from your website.

SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a website ‘web presence’.

If you have any questions about SEO, web design, development, or marketing of your website, please feel free to contact San Diego Webmaster Services at info@sandiego-webmaster.com

Getting a website is an important step to take when launching an internet business. What some clients still don’t know, is that SEO  and Search engine Marketing are indispensable tools to create successful advertisement campaigns for your website. They should always work together. This is why:

By getting your company site optimized for search engines like Google, and Yahoo, for example, your site is easier to find when potential visitor look  for services like yours. This is how you begin internet search engine marketing.  Search engine optimization and search engine marketing always should go together if you want to achieve the best ROI (return on investment) possible. We suggest anyone considering launching an internet business, or promoting their website to visit our page about landing page optimization and learn the basic steps necessary to have a successful promotional campaign.  Learning the basics of every step involved in launching a promotional campaign will only help you make better decisions. For example, this is what we focus on, while preparing your advertisements:

1. Marketing plan

2. Store/website developmment

3. SEO

4. SEO Copy writing

5. Advertisement campaign (PR, Adsense/Adwords strategy, click-through strategy, etc.

Each one of these ‘steps’ is carefully calculated in the creation of  your product or services Pay-Per-Click adverts, Classifieds ads, and Website Advertisements, like your Classified ads, your coupons, or your landing pages for example. Each one of this promotional tools is created thinking on your website success, and return on your investment. All of these, together, improve your website traffic. The greater the traffic, the better the chance for converting your visitor into the repeated client, user, or buyer of your products and services.

Conversion, is the ultimate goal of your business website. The main reason of your investment. Be it a monthly subscription fee, capturing email addresses for future promotions, or improving visibility, hiring an SEO and search engine marketing consultant will always be the right decision. Now, how do you know you found the right consultant? Find out here…

(If you need consulting on any of these areas, please feel free to contact us

we’ll be happy to help.)

We offer webmaster, and  local search engine optimization (SEO) services for your website, including Content Management System (CMS) support for websites built with WordPresss, Joomla, and VirtueMart Shopping cart system for superior Blog and e-Commerce integration (see example creativewebselling.com and incompanywithangels.org), at the most competitive prices in San Diego. Ask for for our Website Design and Development packages.….

sandiego-webmaster.com is not affiliated with or endorsed by the Joomla Project or Open Source Matters. The Joomla logo is used under a limited license granted by Open Source Matters the trademark holder in the United States and other countries.

For a short time only: Call and mention this post, and you will receive a $100 discount when you order your micro-blog

Following is the advise given by professional web developers on how to make the best out of your budget. By the time that you finish reading this post you will have a better understanding of where, and how to advertise your goods and services on a shoestring budget.

Do you own a small business and have only a small advertising budget, let’s say, $1000 a year? Do you need to take a shoestring advertising approach for your business? Is there anything You can do to increase your business sales?

Yes, the good news are that there’s actually a number of things that you can do to help your small business carry-on through today’s downturn economy. There’s things you can do to improve your business sales even if you do not own a website. I will list options for either case, however, those who already own a website are well ahead on their way to do much better, that those who don’t, read on to learn why…

1. If you still don’t own a website, get a very simple one, with just 2 or 3 pages, a “micro-blog” is a great marketing tool, it would be perfect. (Mention this post, and you will receive a $100 discount when you order your micro-blog)

2. “Go Local”, advertise your website using Google Local, (now, Google Places), Merchant Circle, Yelp, and many other Free Websites, and Focus the site regionally, both through postings discussing tips (do you own an auto mechanic shop? How about posting your answers in the automotive services forum on this website? Are you the owner of a Landscape company? how about posting your answers to questions about : /climates/gardening/ planting/ lawn tricks etc.? Submit your tips content to local content sites & free newspapers.

3. Leave the best content for a free newsletter sign-up on the home page of your website. This is a very important point of having a website, especially, a small website, to be able to create a membership list that you can later use to alert your subscribers about your sales and specials. You should use your Twitter account to do the same.

If you don’t have a website you can use Craigslist.org to advertise your services…

4. Go to your Craigslist region and post well designed advertisements using advertisement services postings, (see: (http://www.merchantcircle.com/business/Miramar.Autoport.858-505-8678/picture/gallery),  and create separate and different  postings with separate cities listed, (depending on your services) and make sure to post them frequently, at least two or three times a week. This improves visibility and brand or service recognition. These might be considered small efforts, but when put to work together, they can have surprising results.

If you have a website, or even a Blog or Micro-blog, you can create a special page called a “landing page“, where you will make sure to add further information about the good or service that you are selling, and a contact form, or purchase button.

Most small business owners have to “wear more than one hat” when it comes to face the responsibilities of their business. Managing the advertisement of their business shouldn’t be one of them, as it may take equally long to promote the business, as it will take to sell and deliver the goods and services they offer. You might believe you can’t pay for a Webmaster (a website manager) to run your website (and some might say, oh! but do I need a web master?). I suggest you read this post, so you can decide yourself if you do, or you don’t. You will learn about some of the many details you could be missing if you are not a webmaster.

But let’s get back to the small budget fact and how to find a way to advertise your business while we transition from “bad to better” economies.

5. Other places where you can place FREE ads are Kudzu, Kaango, Hot Frog, Backpages & other classified sites.

6. Launch your social accounts linking everywhere you can: Twitter, Linkedin, Merchant Circle, , Facebook, Myads.

7. Save some of your budget to get a couple hundred fliers, truck makers, road signs (Vista Print & Got Print are good options.)

Visit San Diego Webmaster Services, or give us a call at 619-286-1638 and we’ll be happy to help you make a killing out of you small business budget, guaranteed.

Hiring a webmaster: the best idea before and after the ‘big bang’.

Call us at 619-286-1638 and get a FREE website analysis.

The questions you need to answer:
Are you wondering if your online marketing campaigns are being run truly effectively and efficiently?  Are you, (or your PPC account executives) running PPC campaigns that are not truly increasing your traffic? Do you have traffic, but no calls (‘conversion‘)? (Conversion is the action of getting visitors to respond to a call to action on your landing page). Do you know which are your most popular pages in your site? Do you target those pages appropriately? Furthermore, are those the pages you need to target? If you don’t know the answer to any of this, a professional Webmaster will, and you should ask.

The many hats a webmaster must wear

There’s not much difference between an online business manager and a front-street store manager when it comes to their core roles or duties: they both must devise and continually refine the strategy that will keep your business profitable and visible in any market. Your online business needs a manager just like a front-street store needs  a manager if you want to be a successful online merchant. These ‘online,’ or ‘website managers‘ are commonly called ‘webmasters‘.

It is important that know who are not your webmasters: your marketing strategist is not a webmaster, your social media strategist is not a webmaster, your web designer is not necessarily your webmaster either, but a professional webmaster will be knowledgeable in all these fields, and much more.

Webmasters not only create and develop websites. They are the true online and off-line strategist for your site. They are the “personal protector and defender” of your virtual business; the ‘real virtual hero’ who takes care of any server or hosting conflict, as well as, the real human behind your website who knows how to use every opportunity to increase your business visibility, and advices your online consultants about how to give you a better return on your investment.

The basic services you should get:

The basic services you should get are highly dependent on the kind and size of website that you own. Every industry, or niche, has it’s own distinctions. We for example, specialize in small to medium size businesses, for profit and non-profit. San Diego Webmaster Services mainly develops websites using platforms that can be managed by our clients, if so they choose. But since most of our clients are entrepreneurs, most often than not, they will choose to have us run their online business. And so, we happily do.

Beware of online consultants of any kind that tell you that you don’t need a webmaster, unless…

they can show you proof that they are also experts in all of the following:

SEO Strategy and deployment (with your choice of service package)
Local SEO services that will make your business visible in your community, county or state. (with your choice of service package).
PPC campaign strategy with the directive of SEO keyword research support (Your will love PPC when we take care of it.)
Marketing strategy follow-up (To check that everything is working in a coordinated and effective order).
In- depth Keyword analysis to identify all the marketing niches you could be missing to target.
Collaboration with design and development teams

Hiring a webmaster: the best idea before, and after the Big-Bang.

Before (the big bang of ) releasing your website to the online masses, a webmaster will be mostly busy organizing your website architecture. This step is very important to assure that all your pages are named taking into consideration every possible way o maximize their ‘real estate’ value and specific content. A webmaster will take care of the small and big details with the same scrutiny:

Before the web ‘big-bang’ your webmaster will take care of

• Your domain name registration
• Your hosting account and domain name set-up
• Your merchant credit accounts set-up
• Your seed keyword in-depth research (to define the best keywords for your niche).
• Your website submission to all major search engines
• Collaboration with design and development teams to ensure an optimal, user friendly, web architecture and design.

After the web ‘big-bang’ your webmaster will manage your

• SEO Strategy and deployment (with your choice of service package)
• Local SEO services that will make your business visible in your community, county or state. (with your choice of service package).
• PPC campaign strategy with the directive of SEO keyword research support (Your will love PPC when we take care of it.)
• Marketing strategy follow-up (To check that everything is working in a coordinated and effective order).
• In- depth Keyword analysis to identify all the marketing niches you could be missing to target.

Again, the list of services offered will sometime depend on the market that you have chosen to focus on. However, the main difference in services will depend on the size and niche of our client’s target market, and also, on their web/marketing budget.

Call us at 619-286-1638 and get a FREE website analysis.

Our Webmaster Services include Search Engine Optimization and Marketing Strategies that work. We can show you proof.

Revealing Design Treasures From The Amazon is a very engaging and informative slide presentation from Jared M. Spool, founder of User Interface Engineering and a leading expert on user experience (UX) design. Jared makes a compelling case about the benefits of studying Amazon’s website and customer strategy more closely.  He advises us to make a point about learning from  Amazon’s web design strategies:

• Engage your users by delivering great content

How Amazon engages their readers with user reviews, and the importance of knowing   – How much each page contributed to the final product sale.

• Don’t fear trying out new ideas

Do you remember Amazon’s great ‘bundle products” idea, and the the “drop box”? He tell us the story behind them.

• Eliminate “tool time” while delivering confidence

In this section, Jared explains the importance of understanding where are customers spending their time in your website, and the importance of understanding the difference between ‘Goal Time’ V. ‘Tool Time’. (From the moment the customer decides what he’s buying, to check out.)

Other important points of attention:

• Never forget the business: It’s all about the business.
• Be careful when emulating features
  (or the ‘target’ that Target missed.)
  
• Some experiments don’t pan out
  
• Not all use cases are equal

Conversion is simply the process of taking Web visitors and converting them into customers.

Know your online marketing goals

A well-thought-out Web strategy will focus on two key return on investment (ROI) objectives: traffic generation and conversion. Traffic generation is all about getting as many visitors as possible to your site. Don’t wait until your site is finished to take care of this aspect. Identifying traffic sources early in the process can help define the components of your Web site.

Think interactive

Don’t settle for a website that’s an online billboard (simple, HTML websites tends to be like that). More and more the Internet provides a wide range of tools that use every opportunity to interact with your customers. Allow your customers to ask you questions via a contact form, and an easy to find phone number. And dig deep into your product or service offerings. Provide expert advice with blogs and weekly or monthly online tips. Show off your staff’s accomplishments. Be creative and allow your company personality to show.

Do looks matter?

Now that you’ve defined your online strategy, it’s time to design your Web site. The design should match your business image exactly; it should not be a vision of “what’s cool.” it should be a vision of what it’s user friendly and conducive to the action you want them to take.  It must help in the conversion of visitors to customers not distract them from achieving this objective. Including images of your staff at work with names and biographic information can establish trust and credibility while avoiding a sterile, encyclopedic feeling.

Example: If you have served your community for many years, be sure the design elements promote longevity, satisfaction, and success. If you’re the expert in a specific technology or application, be sure both the text on the site and its overall design reflect those abilities.

Nuts and bolts development

Web site development tools have made it easy for most any tech-savvy person to put together a Web site that works. Just like having a stethoscope does not make you a doctor, being able to create Web pages does not make you a Web developer. Find a firm that does Web development as a full-time career with plenty of real-world experience. Call two to three references to see what they have to say about working with this individual or firm — especially see if they have seen an increase in calls or sales as a result of their Web presence. You should also inquire about the responsiveness of the developer both during and after the project. And remember, like most things in life, you get what you pay for. A good rule of thumb would be $500 for a site design and $300 for each page of the Web site (plan on an additional $1,000 cost if you are selling products and need a secure shopping cart).

Growth potential

Your Web site can truly help grow your business by reaching potential customers 24/7. Often this is the first impression

Your Web site could become your most effective sales rep.

customers will have of your business. Let me share a terrific example. The owner of a waterjet-cutting equipment manufacturer in Kent, Ohio, landed two of his largest contracts after these new customers visited the company’s Web site at length. By the time sales got involved, the visitors were already convinced that the company had a terrific product and a real bent toward customer support. This allowed the sales team to focus on simply matching the right product to the customer needs, and they did!

By focusing on interacting with your visitors/customers online, you can achieve your online goals of driving traffic and converting visitors to customers. Your Web site could become your most effective sales rep.

As our SEO clients see  results with our SEO services they understand Conversion better, and want to improve it too. But what sometimes is not sufficiently clear is that although Link exchange and SEO support are fundamentally important to improve Conversion,  Marketing Strategies should always have a place at  your business  table too.  Marketing is a very important part of  the conversion strategy, and this video (at the end of this post), explains why.

The Lead Conversion Process

Converting a lead into a sale can be a long-term process, the duration of this process depends on the complexity of both the product and the decision-making process. The number of people involved and the level of importance to the customer (or the customer’s business) are two key factors. It is important to decide how each stage of the process will be handled, who will be involved in the sales team, and how communications with the prospect will be managed.

Do you Remember Traditional Marketing?

“I found the video while doing some research about ‘Conversion,’ and about Outbound and Inbound Marketing. It’s a one hour+ long webinar named:  ”10 Tips for Improving Your Lead Conversion Rate.” it’s really a great way to learn what steps to take to improve that ‘darn ROI’”.

Conversion is simply the process of taking Web visitors and converting them into customers.

Sometimes even good SEO results are not enough to convert your visitors into customers.

To be realistically efficient and effective, Search Engine Optimization needs the extra support of  strategic marketing efforts. Results are also highly dependent on your kind of industry, as well as on  many other economic factors related to your goods and services. We’ll be discussing some of this aspects on  future posts.

How Can You Begin Improving Your Lead Conversion Rate?

By including Social Media Marketing support (if you haven’t already) to your site optimization services.

New marketing strategies include:

Feel free to call or email us asking any questions. Your questions will be answered by professional consultants with many years of experience in their fields.

We invite you to watch the video. It is certainly a good place to begin learning about inbound and outbound marketing strategies.

Always Be Testing: 10 Tips for Improving Your Lead Conversion Rate