Wednesday, 16 April 2014 20:32

Why is Content Optimization so important?

What good is compelling content if it can’t be found? Content optimization is gaining recognition as a viable online marketing strategy. The truth is, if your information or content can’t be found by your audience, it won’t be very successful, which is why content optimization is such a crucial step in the content marketing process.

Through content optimization, you are providing essential data that search engines will use to determine what your content — and, by extension, your business — is all about.

Through content optimization, search engines will determine what your website and your business is about. Search engines will use this especial information in the search results they display for relevant keyword terms or phrases. Google and other search engines now include text, images, videos, and news in these search results, the content optimization processes you use should be customized to the types of content you are producing. (What is the subject matter of your website?)

Optimizing text

Website content optimization is crucial for all written text, but it is particularly important for landing pages that include information about other related content pieces in your website (inner-linking).

Website content optimization must be considered a crucial piece of your online marketing strategy, for all written text; however it's significantly more important for your website landing pages that they include alternative information content items accessible via page to page links.

Friday, 04 April 2014 04:18

Do You Really Need a Webmaster?

Hiring San Diego Webmaster services makes website ownership simple!

Call us at 619-286-1638 and get a FREE website analysis.

 

The questions you need to have answered:
Are you wondering if your online marketing campaigns are being run truly effectively and efficiently?  Are you, (or your PPC account executives) running PPC campaigns that are not truly increasing your traffic? Do you have traffic, but no calls (‘conversion‘)? (Conversion is the action of getting visitors to respond to a call to action on your landing page). Do you know which are your most popular pages in your site? Do you target those pages appropriately? Furthermore, are those the pages you need to target? If you don’t know the answer to any of this, a professional Webmaster will, and you should ask.

The many hats a webmaster must wear

There’s not much difference between an online business manager and a front-street store manager when it comes to their core roles or duties: they both must devise and continually refine the strategy that will keep your business profitable and visible in any market. Your online business needs a manager just like a front-street store needs  a manager if you want to be a successful online merchant. These ‘online,’ or ‘website managers‘ are commonly called ‘webmasters‘.

It is important that know who are not your webmasters: your marketing strategist is not a webmaster, your social media strategist is not a webmaster, your web designer is not necessarily your webmaster either, but a professional webmaster will be knowledgeable in all these fields, and much more.

Webmasters not only create and develop websites. They are the true online and off-line strategist for your site. They are the “personal protector and defender” of your virtual business; the ‘real virtual hero’ who takes care of any server or hosting conflict, as well as, the real human behind your website who knows how to use every opportunity to increase your business visibility, and advices your online consultants about how to give you a better return on your investment.

The basic services you should get:

The basic services you should get are highly dependent on the kind and size of website that you own. Every industry, or niche, has it’s own distinctions. We for example, specialize in small to medium size businesses, for profit and non-profit. San Diego Webmaster Services mainly develops websites using platforms that can be managed by our clients, if so they choose. But since most of our clients are entrepreneurs, most often than not, they will choose to have us run their online business. And so, we happily do.


SEO Strategy and deployment (with your choice of service package)
Local SEO services that will make your business visible in your community, county or state. (with your choice of service package).
PPC campaign strategy with the directive of SEO keyword research support (Your will love PPC when we take care of it.)
Marketing strategy follow-up (To check that everything is working in a coordinated and effective order).
In- depth Keyword analysis to identify all the marketing niches you could be missing to target.
Collaboration with design and development teams

Before (the big bang of ) releasing your website to the online masses, a webmaster will be mostly busy organizing your website architecture. This step is very important to assure that all your pages are named taking into consideration every possible way o maximize their ‘real estate’ value and specific content. A webmaster will take care of the small and big details with the same scrutiny:

Before the web project begins your webmaster will take care of:

  • Your domain name registration
  • Your hosting account and domain name set-up
  • Your merchant credit accounts set-up
  • Your seed keyword in-depth research (to define the best keywords for your niche).
  • Your website submission to all major search engines
  • Collaboration with design and development teams to ensure an optimal, user friendly, web architecture and design.

After the web ‘big-bang’ your webmaster will manage your

  • SEO Strategy and deployment (with your choice of service package)
  • Local SEO services that will make your business visible in your community, county or state. (with your choice of service package).
  • PPC campaign strategy with the directive of SEO keyword research support (Your will love PPC when we take care of it.)
  • Marketing strategy follow-up (To check that everything is working in a coordinated and effective order).
  • In- depth Keyword analysis to identify all the marketing niches you could be missing to target.

Again, the list of services offered will sometime depend on the market that you have chosen to focus on. However, the main difference in services will depend on the size and niche of our client’s target market, and also, on their web/marketing budget.

Call us at 619-286-1638 and get a FREE website analysis

WordPress themes for everyone

Thursday, 20 March 2014 22:02
Contact San Diego Webmaster Services Today!
The next generation layout and structure compliments the beautiful and intricate design of the template in conjunction with its many features and integrated extensions

 

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