Do You Really Need a Webmaster?
San Diego Webmaster Services: website ownership made simple.
Do you really need a webmaster? Are you wondering if your campaigns are being run truly effectively and efficiently? Are you, (or your PPC account executives) running PPC campaigns that are not truly increasing your traffic? Do you have traffic, but no calls (‘conversion‘)? (Conversion is the action of getting visitors to respond to a call to action on your landing page). Do you know which are your most popular pages in your site? Do you target those pages appropriately? Furthermore, are those the pages you need to target? If you don’t know the answer to any of this, a professional Webmaster will, and you should ask.
The many hats a webmaster must wear:
You have invested on a website, it is live, but you know not the answers to the following questions:
Who has overall responsibility? Do you have a budget? is it allocated? Do you get website reviews at least three times a year? Are you using Blogs, Forums, and are these part of the business plan? Does the site provide customer support, like FAQ’s, a ticketing system or community support? Is your website being monitored using some analytics program, or Google analytics? Do you have a sales, marketing, production and financial departments? Are they involved in a monthly website review meeting?
There’s not much difference between an online business manager and a front-street store manager when it comes to their core roles or duties: they both must devise and continually refine the strategy that will keep your business profitable and visible in any market. Your online business needs a manager just like a front-street store needs a manager if you want to be a successful online merchant. These ‘online,’ or ‘website managers‘ are commonly called ‘webmasters‘.
It is important that know who are not your webmasters: your marketing strategist is not a webmaster, your social media strategist is not a webmaster, your web designer is not necessarily your webmaster either, but a professional webmaster will be knowledgeable in all these fields, and much more.
Webmasters not only create and develop websites. They are the true online and off-line strategist for your site. They are the “personal protector and defender” of your virtual business; the ‘real virtual hero’ who takes care of any server or hosting conflict, as well as, the real human behind your website who knows how to use every opportunity to increase your business visibility, and advices your online consultants about how to give you a better return on your investment.
The basic services you should get:
The basic services you should get are highly dependent on the kind and size of website that you own. Every industry, or niche, has it’s own distinctions. We for example, specialize in small to medium size businesses, for profit and non-profit. San Diego Webmaster Services mainly develops websites using platforms that can be managed by our clients, if so they choose. But since most of our clients are entrepreneurs, most often than not, they will choose to have us run their online business. And so, we happily do.
Beware of online consultants of any kind that tell you that you don’t need a webmaster, unless…
they can show you proof that they are also experts in all of the following:
SEO Strategy and deployment (with your choice of service package)
Local SEO services that will make your business visible in your community, county or state. (with your choice of service package).
PPC campaign strategy with the directive of SEO keyword research support (Your will love PPC when we take care of it.)
Marketing strategy follow-up (To check that everything is working in a coordinated and effective order).
In- depth Keyword analysis to identify all the marketing niches you could be missing to target.
Collaboration with design and development teams
Hiring a webmaster: the best idea before, and after launching your website.
Before releasing your website to the online masses, a webmaster will be mostly busy organizing your website architecture. This step is very important to assure that all your pages are named taking into consideration every possible way o maximize their ‘real estate’ value and specific content. A webmaster will take care of the small and big details with the same scrutiny:
Before launching your website, your webmaster will take care of:
- Your domain name registration
- Your hosting account and domain name set-up
- Your merchant credit accounts set-up
- Your seed keyword in-depth research (to define the best keywords for your niche).
- Your website submission to all major search engines
- Collaboration with design and development teams to ensure an optimal, user friendly, web architecture and design.
After the website launch your webmaster will manage your:
- SEO Strategy and deployment (with your choice of service package)
- Local SEO services that will make your business visible in your community, county or state. (with your choice of service package).
- PPC campaign strategy with the directive of SEO keyword research support (Your will love PPC when we take care of it.)
- Marketing strategy follow-up (To check that everything is working in a coordinated and effective order).
- In- depth Keyword analysis to identify all the marketing niches you could be missing to target.
Again, the list of services offered will sometime depend on the market that you have chosen to focus on. However, the main difference in services will depend on the size and niche of our client’s target market, and also, on their web/marketing budget.
Call us at 619-286-1638 and get a FREE website analysis.
Our Webmaster Services include Search Engine Optimization and Marketing Strategies that work. We can show you proof.