SEO, search engine optimization, is the process of finding and implementing the keywords to use to attract visitors to your website, combining great content with remarkable web technology capable of making people “look twice”. Getting a website is only the first steps in launching an internet business, SEO is the basis of traffic strategy funneling visitors trough a shopping path. SEO is as important as the website. There’s still some confusion as to, if your web site really need this service, or not. It’s time you learn the facts.
Search engine optimization or SEO, is so important that if you don’t plan to have your site optimized you can go ahead and put your money in the sink. Professional, search engine optimization services are focused in helping your site reach the first pages of search engine results (SERP’s). This, in turn, will increase the number of visitors to your website. But that’s it. Search engine optimization alone will not increase your sales. SEO will only increase the number of times your website will appear on the first page results of a given search engine, like Google, or Bing! It i s the analysis of those results, coupled with the advise of your online marketing strategist what will create the strategies that will improve visitor conversion.
Strategies you can use to achieve success:
1. Marketing plan
2. Get a website that is really targeted to your niche.
3. SEO your website or you simply won’t get found.
4. Geo-target your marketing campaign
5. Include Advertisement campaigns (PR, Adsense/Adwords strategy, click-through strategy, etc. to your strategies.
(If you need consulting on any of these areas, please feel free to contact us we’ll be happy to help.)
Following is Wikipedia’s definition of SEO, simple, and to the point:
“Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.