SEO, Search Engine Marketing, and Conversion Rate
How does SEO and Search Engine Marketing (SEM) work together?
SEO, Search Engine Marketing and Conversion rate along with search engine optimization (SEO), all of them work together to improve conversion. It is important to understand what each one does, and why they are so significant in creating the right conversion funnel for your website. You can’t expect to convert all of your visitors, but SEO and SEM can help you increase your site conversion rate significantly.
The same way that you cannot position a website on the first page of search engine results, it is true that a website with no SEO cannot support real search engine marketing strategies. SEO does not device the strategy. SEO provides you the information that the Search Engine Marketing consultant needs in order to devise the strategy that will improve not only your search engine results, but also conversion rate.
if your website is being optimized, your SEO consultant should be giving you, among other things, some form of keyword results on a given schedule. You could also find ‘The Top Queries’ (keywords) driving traffic to your site simply by visiting Alexa.com for example, and in-putting your website address in their Search field. You will be provided with priceless pieces of information that should be used not only to further optimize your web site, but to create calls to action on pages that should have an H1 title tag using Top popular keywords for which you want to improve results AND conversion.
Each page in your site should have content strictly related to the title of the page, (which in this example, is being suggested by your ‘Top Queries’ results). Same goes for advertisements, and PPC Ads, you should use the keywords as they appear in your “popular keywords list” for the same purpose, as closely as possible.
If you find KW’s in the “Top Queries” list that are repeated, however, the same words appear in a different order, they should be considered very carefully. This is telling you about the many ways in which people ‘think’ their words to find your kind or any kind of services. To find ‘Webmaster Services‘ for example, people will type ”Webmaster services” or ’webmaster services,’ which makes a difference. Oh, yes, Caps count when you start to tackle very competitive terms. Check our results yourself and see what we mean; ‘Webmaster services’with a Cap ‘W’ lands our site on the first page, lower cap ‘webmaster’ services, in the third page. Enlightening. How are you going to take advantage of those ”little” details? If you don’t know, gives a call today, and we’ll give you a free website analysis.
Do you want to convert a greater percentage of your visitors?
The truth is this: You need search engine marketing as much as you need SEO, if you want to see more than just a good search engine results (SERP’s) positions. SEO can definitively increase your visits simply by getting your site on the first page of SERP’s. But SEM will provide the final “magic touch”.
Search engine marketing is now a very different beast than it was ten, heck!, five years ago. Knowing the “ins and outs” of pre-click and post-click conversion strategy, query category analysis, creating searcher conversion flow and ‘searcher personas’ is necessary to understand better how search, pagerank, SERP’s, and page content are all behind conversion, and how they all together help to improve conversion on your site.
Conversion is more about SEM (search engine marketing) than SEO. SEM cannot figure out the first thing about a strategy w/o SEO. And SEO can only bring the cows up to the door of the barn (funnel, or website). But SEM is what gets the cows inside the barn, (following with the metaphor) and also what converts the “cows” into the “steaks” your visitors want, or provoke the click you want. These facts apply to anyone that ever complains about “no calls,” “no sales,” or no action of any kind on their website.
Let San Diego Webmaster Services know when you are ready to improve your site’s visitor conversion rate and discuss a Search Engine Marketing Service Package that will help accomplish that goal. You will be happy you called 619-286-1638