Learn how to use a micro-blog, and social media networks to improve your online sales.
For a short time only: Call and mention this post, and you will receive a $100 discount when you order your micro-blog
Following is the advise given by professional web developers on how to make the best out of your business budget. By the time that you finish reading this post you will have a better understanding of where, and how to advertise your goods and services on a shoestring.
Do you own a small business and only a small advertising budget, let’s say, $1000 a year? Do you need to take a shoe-string advertising approach for your business? Is there any advertising strategies you can implement to increase your business sales?
Yes, the good news are that there’s actually a number of things that you can do to help your small business carry-on through today’s downturn economy. There’s things you can do to improve your business sales even if you do not own a website. I will list options for either case, however, those who already own a website, or a blog, or a even a micro-blog are well ahead on their way to do much better than those who don’t; read on to learn why.
1. If you still don’t own a website, get a very simple one, with just 2 or 3 pages. A “micro-blog” is a great marketing tool, it would be perfect. (Mention this post, and you will receive a $100 discount when you order your micro-blog)
2. “Go Local”, advertise your website using Google Local, (now, Google Places), Merchant Circle, Yelp, and many other free websites and focus the site regionally, both through postings discussing tips (do you own an auto mechanic shop? How about posting your answers in the automotive services forum on this website? Are you the owner of a Landscape company? how about posting your answers to questions about : /climates/gardening/ planting/ lawn tricks etc.? Submit your tips content to local content sites & free newspapers.
3. Leave the best content for a free newsletter sign-up on the home page of your website. This is a very important point of having a website, especially, a small website, to be able to create a membership list that you can later use to alert your subscribers about your sales and specials. You should use your Twitter account to do the same.
If you don’t have a website you can use Craigslist.org to advertise your services…
4. Go to your Craigslist region and post well designed advertisements using advertisement services postings, (see: (http://www.merchantcircle.com/business/Miramar.Autoport.858-505-8678/picture/gallery), and create separate and different postings with separate cities listed, (depending on your services) and make sure to post them frequently, at least two or three times a week. This improves visibility and brand or service recognition. These might be considered small efforts, but when put to work together, they can have surprising results.
If you have a website, or even a Blog or Micro-blog, you can create a special page called a “landing page“, where you will make sure to add further information about the good or service that you are selling, and a contact form, or purchase button.
Most small business owners have to “wear more than one hat” when it comes to face the responsibilities of their business. Managing the advertisement of their business shouldn’t be one of them, as it may take equally long to promote the business, as it will take to sell and deliver the goods and services they offer. You might believe you can’t pay for a Webmaster (a website manager) to run your website (and some might say, oh! but do I need a web master?). I suggest you read this post, so you can decide yourself if you do, or you don’t. You will learn about some of the many details you could be missing if you are not a webmaster.
But let’s get back to the small budget fact and how to find a way to advertise your business while we transition from “bad to better” economies.
5. Other places where you can place FREE ads are Kudzu, Kaango, Hot Frog, Backpages & other classified sites.
6. Launch your social accounts linking everywhere you can: Twitter, Linkedin, Merchant Circle, , Facebook, Myads.
7. Save some of your budget to get a couple hundred fliers, truck makers, road signs (Vista Print & Got Print are good options.)
Visit San Diego Webmaster Services, or give us a call at 619-286-1638 and we’ll be happy to help you make a killing out of you small business budget, guaranteed.
